Even though it seems quite obvious, an organization should not only look at value from their own perspective. Simply put, the organization needs to focus on its purpose, people and process.
Making your business lean might be a surefire way to lose customers.
Jonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.
Innovation 1-on-1: Jonah Staw, LittleMissMatched
Nicholas Woodman, founder of GoPro, gave birth to his star product while playing and living his passion riding the waves on his surfboard. Play is when great breakthroughs can happen, because you are no longer thinking with your rational mind but rather listening to your inners feelings and instinct.
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Cities deliver the random exchanges of insight that generate new ideas for solving the most
intransigent problems. This randomness is at play when it comes to finding new solution; cities have built-in paradox.
In today’s environment where voters demand politicians rein in finance and corporations some businesses are trying to reinforce the consensus that they can be viewed as an engine of progress and a source of optimism. However corporate behaviors will not radically change without investors and customers asking for more long-term thinking and higher ethical standards.
Disruptive thinking often meets with resistance from those who encounter it; nevertheless it is this way we are reinventing the future and shaping our path to new breakthroughs and discoveries. Elon Musk is someone who epitomizes transformation. From his first of a kind space company, SpaceX, his trailblazing electric car company, Tesla Motors, to his proposed solar-powered Hyperloop intercity transporter, Musk’s ideas are intended not merely to challenge convention but to shatter it.
SpaceX Just Unveiled Its Brand-New Capsule For Taking Astronauts To Space
The problem with making big decisions based on complex calculations is that you can’t know all of the variables in an uncertain world. Just because something does not make sense from the point of view of logic does not mean that it lacks value. New ideas – ideas we don’t know yet about – cannot be found in our conscious mind, because we already necessarily know everything that is conscious to us.
Very often, scientific breakthrough turns out to be an accident. Here is another example of how play and fun mood can lead you to great discoveries.
In fact breakthroughs must disrupt the logic of what we know; because they bring new knowledge, breakthroughs can come only from parts unknown to the conscious mind and therefore unknown to reason. So breakthrough — even the most intellectual and sophisticated ones – can manifest only at times when we disengage from what we know and from what we understand logically. This is why play is so crucial: it disconnects us from reason and logic and opens us up to new and different thoughts we wouldn’t otherwise have access to.
Sleeping relaxes our brain and allows it to make new connections and neural pathways. Creativity happens when those alternative networks process information in new way. The same dynamic is at work when we are playing. Because playing puts aside our rational mind it opens up the door to our deeper creative potential. Play is therefore a factor of creativity and opens us up to the possibility of breakthroughs because it disconnects us from the exclusive and dominant nature of logic, Play is necessary for the survival of an organization because it unleashes and strengthens our problem-solving abilities and resilience as nothing else can.
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Before proving to the world his ability to be a serial disrupter, Jack Ma first started as an English teacher. In his own words: “innovations in many industries have been triggered by outsiders”. Why? Simply because in most organizations, intellectual inertia prevents teams from being truly innovative. Addressing the issue, Mr Ma went even further, thinking holistically, and creating China’s own Amazon, Paypal, Groupon, DropBox, twitter, spotify & Hulu.