Tag Archives: Value Creation

How to Take the Leap to Sustainable Value Creation

Screen Shot 2015-09-13 at 7.59.52 PMMy advice to any executive who has decided to take on an accelerated path to innovation and sustainable growth is to resist the temptation to systematically seek immediate financial results and short-term solutions.  To go beyond business as usual, and to reach truly innovative solutions, you need to shift your focus from financial profitability to sustainable value creation.  The financial logic is exact but not very conducive to imagination.  The concept of sustainable value opens our business reflections and strategies to new horizons.  To make deeper and better decisions, you need imagination, patience, and open mind, and tolerance for ambiguity and confusion.

This calls for a new awareness.  It requires us to balance our faith in logic with the secular wisdom of instinct.  In doing so, we will need to tap into our intuition, an attribute of the feminine part of our psyche.  Intuition opens up new possibilities to feed the masculine part in us, which is ruled and often restricted by the logical mind.  And that is the message of Intuitive Intelligence: anything is possible when the feminine and masculine energies join to cooperate creatively, where improbable solutions can come to our rescue.

In our postmodern age we are still not used to the discomfort of the unknown, the demands of the feminine, and the fact that we are not in control.  But with determination, courage,and faith we can surrender to another belief system, one that enables us to overcome our fear and escape the deadening impact of our need for control.  As is the case with any creative journey, we have no guarantee of success, and no one can show us the way, because the way is unique for each one of us.  But we can receive guidance from the part of ourselves that knows better–the intuitive voice of feminine wisdom–and finally find our way out of control mode into a novel clarity and a deeper relationship with life.

Just as it always is for the mythical hero, the path we’re facing is filled with challenges and unknown factors.  However, we can choose to look at these challenges as parts of a creative process:  the process of evolution.  And we can rely on Intuitive Intelligence to help with decision making and creative problem solving in these unpredictable times.  It will provide unexpected creative answers, which will feel like magic to us because we cannot always explain them.  In this particular time of many unprecedented challenges we have a unique opportunity to engage and be taught in new ways.  

There are many real-life successful examples in the business world that prove there is a plausible route beyond conventional logic.  This will always require a leap of faith, but the leap can be an educated one.  We need to rethink the way we think.  We need reinitialize our thinking program in light of a new scientific understanding of the power of instinct and play and the quantum laws of matter, which show the paradox of our limited individuality within the holistic force of our interdependence and an unlimited number of possibilities.  In this new world view, power has to be reconsidered, money deconstructed and reconstructed into its real purpose:  the prosperity of all.  We’re called to move on.  No time to waste.  A new generation is already there, and we can all do it.  Together we can create a more meaningful, more prosperous, and more balanced world, It requires some adjustments and faith, but it is possible.

The Lakota people have a saying: “It is not about peace on earth but peace with earth.”  When we observe nature, we see how everything and everyone in nature contributes to the whole; that nothing can exist without the others, the conflict, tension, destruction, complexity,  and mystery are also part of it; and that the sum of it all is the most mystifying system we could ever imagine and learn from.

 

Does Your Business Truly Focus on Value Creation?

Excerpted from Francis Cholle’s The Intuitive Compass, Jossey-BassScreen Shot 2015-08-09 at 9.19.35 PM

Whereas the traditional business model was solely about profit, the new business model is about sustainable value creation.  In the old economic paradigm, we typically used hierarchical power structures and fear to achieve dominance.  In the new economic paradigm, successful businesses leverage collaboration and cooperation into a competition for significance, such as offering value to all the people who are involved, directly or indirectly, with your business activities.  When you deliver substantial value to all of your communities, profitability follows naturally.  The following questions will help you understand the focus of your business model.

  • Is your business strategy profit-centric or based on sustainable value creation?
  • Do you believe that sustainable value is beneficial to all of your stakeholders?
  • Are you looking at short-term or long-term sustainable value creation to measure the impact of your decisions?
  • Are you spending enough time anticipating where technology is going and how it will affect your business?
  • Are you capable of designing totally new product line tailored to untapped consumer groups, including developed market nonusers and emerging market new consumers?

After you’ve answered these questions, you should understand whether your business model is focused narrowly on dollars and cents profit, or if it is focused broadly on value creation.