Even though it seems quite obvious, an organization should not only look at value from their own perspective. Simply put, the organization needs to focus on its purpose, people and process.
Jonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.
In today’s environment where voters demand politicians rein in finance and corporations some businesses are trying to reinforce the consensus that they can be viewed as an engine of progress and a source of optimism. However corporate behaviors will not radically change without investors and customers asking for more long-term thinking and higher ethical standards.
We know that innovation is more about people and culture than it is about process and structures. Yet many executives find themselves unable to inspire their teams and foster a culture of innovation. This is not a new theme in management thinking, but it is one that has never been more important.
Early on, as my work took me deep into this realm – the world of intuitive intelligence – I struggled to build a model to explain why this was so. And so it was by accident, and by now we know that there are no accidents, that the model of The Intuitive Compass™ took shape:
Oddly enough, I was using Cartesian coordinates to explain the flaws in our linear thinking. The two principal axes, Play-Results and Instinct-Reason, give us four quadrants (NE, SE, SW, NW). Each of these quadrants represents a function or even a mindset in an organization. Let’s make a few generalizations to explain the framework:
The NE quadrant is the area where reason and results prevail. This is the realm of business administration and management. Most companies excel in this department, led by teh twin beacons of “maximizing shareholder value” and “cost management.”
The SE quadrant is the area where instinct is at the core and results are the rule of the game. This is the mindset one finds in a sales department, or in an athlete.
The NW quadrant is the area where reason engages in a creative thinking process as in strategic planning or marketing (think of an architectural firm or engineering company).
Finally, the SW quadrant is the area where instincts are at the heart of the creative process to invent and create from the unknown and the depth of the unconscious. This is where creators, scientists, researchers, and inventors experience eureka moments. Most executives and almost all companies, even those engaged in creative fields, lack a way to connect this quadrant back into the rest of the business.
The Intuitive Compass™ becomes a tool we can apply to assess and chart progress as companies (and executives) learn to harness intuitive intelligence in four key areas:
Strategy: how to employ intuitive intelligence to create sustainable, innovative business models which deliver real value to customers in their local environment.
Leadership: the transformative power of intuitive intelligence energizes, and builds movements – with clarity of vision and purpose.
Work Culture: the ecosystem health of your business culture is reflected in your bottom line results. The Intuitive Compass™ helps create the open culture you need to succeed in the intelligent economy.
Consumer Needs: map your customers needs and wants using The Intuitive Compass™ – creating a value innovation agenda for your customers.
The bottom line is convergence – with customers, employees, management and leadership.
Going forward, we’ll use The Intuitive Compass™ to chart how companies and leaders can use intuitive intelligence to shape the future – both in their industries and in the larger world.