Thinking Paradoxically Can Bring True Value Proposition

Screen Shot 2014-07-18 at 3.49.44 PMJonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.

Innovation 1-on-1: Jonah Staw, LittleMissMatched


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