Challenge: Rejuvenate creative culture and strengthen creative leadership in the fragrance industry.

Result: Firmenich won more industry awards than ever before and its success rate with clients has been historical since then.

Testimonial: Francis Cholle’s approach helped Firmenich enormously in re-engineering our focus on creativity with a unique new perspective. The SQUIRCLE GPS makes tangible the intangible and by doing so it helps to inspire and lead creative teams to an optimal level of performance.

Jerry Vittoria, President, Fine Fragrances, Firmenich North America

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Challenge: Revitalize RLF Fragrances worldwide.

Result: We developed a $70 million franchise from the ground up, which became the best performing fragrance brand in the L’Oréal portfolio. It moved from radical decline (-25%) to substantial growth (+10%) and doubled the global market growth over 5 consecutive years.

Testimonial: Working with Francis Cholle has been more than exciting. It is always very interesting and very stimulating. His approach helps reach the root cause of any business challenge and it systematically enriches any thought process with a lot of depth and rich perspectives. I only wish I had met him earlier in my career.

Guillaume de Lesquen, Worldwide President, Ralph Lauren Fragrances

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Challenge: Boost innovation and reinvent the company business model.

Result: Thanks to a complete revamping of the work culture, HFM US moved from loss to profitability in less than 12 months. The company Innovation Lab developed original digital solutions for its clients; one of them was a highly innovative application for non-professional video users, which immediately ranked #6 on the App Store without any marketing budget nor promotion. One division registered 27% yearly growth in sales.

Testimonial: The SQUIRCLE GPS® is not just a concept, it works! I had a first-hand experience working with Francis and his methodology is both fun and effective. He has decoded the new meaning of success for individuals and organizations in the new economy. Anyone looking to reinvent legacy business models through creative and sustainable innovation should work with him and his model.

Phillipe Guelton, Executive VP and COO, Hachette Filipacchi Media US

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Challenge: Turn ten Asian country general managers into a highly functional leadership team after APAC headquarters moved from Paris to Hong Kong in order to increase presence and take advantage of regional growth.

Result: In 8 months, a real team dynamic was built through a shared leadership methodology. The APAC team organically doubled its budget goals, achieving 20% highly profitable growth against a budgeted 10%, while APAC category growth was 8% and Maison worldwide growth was 0%.

Testimonial: We came into a 3-day session at the LVMH House in London not really knowing what to expect and left…transformed! Francis helped us make a very significant organizational change. In only 8 months, a real team dynamic was built, based on a strong emotional connectivity which enhanced mutual trust and brought the best out of everyone. All team-members deeply enjoyed the value of the work and the positive impact it had on their individual development. Business performance ‘naturally’ ensued like never before.

Jomo Elg, General Manager, Make Up For Ever APAC, LVMH

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Challenge: Unify a compartmentalized company with a failing business model, a high financial-risk profile, and no investment or innovation budget while facing digital disruption in the industry.

Result: Within nine months, Lagardère Unlimited went from losses to steady and balanced profitability. Eight business units across seven countries and eight revenue models were brought together into a coherent, consolidated international platform organized around centers of excellence and global practices.

Testimonial: I have worked with Francis over five years in two different companies of the Lagardère Group, spanning three continents (Americas, EMEA and Africa). He has designed a unique methodology which enabled us to achieve outstanding financial and operational results in an unprecedented amount of time – less than 12 months!

Alain Lemarchand, CEO, Lagardère Unlimited EMEA

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