In recent years, neuroscience research has revealed three key facts that may change forever the way we think about and approach creativity:
– Instinct plays a leading role in complex decision making.
– Eighty percent of our grey matter is dedicated to nonconscious thought.
– Imaginative play is one of the most direct means of activating our creativity and problem-solving abilities
These three discoveries open up unprecedented opportunities for progress, creativity, and efficiency, if we only embrace the instinctual and unconscious aspects of the mind and the randomness and chaos of life.
The uncomfortable part of this is that we are not used to relying on instinct and the unconscious, and we are certainly not used to accepting randomness or chaos. We are used to seeing life and reality as linear and logical when they aren’t. Success in modern times mean making a leap from seeing the world as we think it operates to seeing how it really operates. In reality both life and the whole of the human mind operate in a way that is closer to chaos than to linear order.
Excerpted from The Intuitive Compass, Jossey-Bass, 2011.


Even though it seems quite obvious, an organization should not only look at value from their own perspective. Simply put, the organization needs to
Jonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.


