Jonah Straw’s company, LittleMissMatched, understands how to break conventional norms to bring a true value proposition to their customers. Noticing the unusual way some youngsters were wearing missmatched socks, Jonah Straw decided to start a venture providing collections of missmatched socks sold in odd numbers. Even if paradoxical at first sight, his idea proved to be a great success, redefining the way people got dressed every morning.

Innovation 1-on-1: Jonah Staw, LittleMissMatched