“Play is the highest form of research”
– Albert Einstein

“I was not working, I was playing. I was letting things reassemble in front of my eyes and … I knew I had come up with something that would get me the Nobel Prize… and it did!’
– Dr. Kary Mullis, Scientist, Nobel Prize Winner in Chemistry (1993)

Since 2006 IBM has published a series of biannual studies highlighting the priorities of CEOs around the world. Read More →