Category Archives: Creativity

Why allowing your team to fail can help it succeed

hands-people-woman-workingFrom the mailroom all the way to the C-suite, employees have developed an exceptional capacity for reading between the lines. The boss or the shareholders may say they want innovation, but the unspoken message may be, “but only if it’s risk-free.” If we want innovation, we have to tolerate risk, and we have to make it safe for our employees to take those risks. When corporate leaders make it clear in their words and actions that employees aren’t expected to be perfect–that “mistakes” are not only acceptable, but are indeed just part of the process of getting to winning ideas and products–then employees can relax in a way that supports their own creativity. And when employees get creative, innovations can happen.

Cirque du Soleil, which reinvented the traditional slow-growth genre of the circus and in doing so became a multinational company with four thousand employees, twenty simultaneous shows running worldwide, and one hundred million spectators in less than twenty-five years, embraces risk taking and sees occasional failures as simply part of the creative process. In an interview, Lyn Herward, president of their Creative Content Division, explained that at Cirque du Soleil “employees are offered the protection and support that they need to take risks on the company’s behalf.” Successes and failures are seen as the result of a team effort, and this reduces the fear or shame that is associated with personal failure. As a result, individuals feel encouraged to take risks and even protected from adverse consequences

Making failure an acceptable part of the creative process is also a core value at Mango, a men’s and women’s fashion company. Founded in 1984, Mango now has the biggest design center in Europe in a highly competitive industry, and is present in ninety-one countries, with 1,220 stores and 7,800 employees. Mango explicitly promotes, “the practice of a culture of mistakes” in their written policies, or more explicitly, ”our organization encourages a climate of trust and communication, working in teams, and learning from our mistakes.” They acknowledge that the final design for a dress does not always manifest in the designer’s first draft. And they go as far as to recognize that not every single final design of the eighty million articles shipped out throughout the globe will necessarily become a success. Mango executives know it is essential to acknowledge this important part of their business, because not accepting it and denying the possibility of human error can become very stifling to the creative process of fashion designers.

How can you encourage “failure” in your company to allow your employees more room to innovate?

RESHAPING WORK SPACES

Startup Stock Photos

Space affects moods.  A beautiful space can make people happy; a small cramped office can make them feel depressed.  But more important, space also affects behaviors and communication.  Open space offices allow an easier flow of communication among team members and can convey a strong feeling of belonging, but they also can make it harder to focus.  Separate offices allow for more privacy and concentration but can easily create silos that separate people and teams.  Depending on what you’re trying to achieve, you need to be ready to manage space not only from a budgetary standpoint but also from the perspective of what it is your creative teams actually need in order to be creative and to deliver the level of innovation your company needs.  To achieve this, some companies will have to literally give away space–that is, to sacrifice space for its positive impact on the environment, the company culture and ultimately the creative output.

Office space is an expensive commodity, especially in the world’s most competitive markets, and historically offices have been designed and furnished to maximize administrative efficiency and minimize facility costs (private offices only for senior executives, “cube farms” for lower-ranking personnel).  But today companies are looking at efficiency differently, and consequently they are looking at space differently.  They are looking for ways to maximize the creative output of their employees, and from that viewpoint the most efficient use of space is one that supports creative interactions.  For example, Pixar’s California headquarters–where bathrooms, mailboxes, and meeting rooms are clustered at the center of the building–are designed to ensure that employees from different divisions of the company are certain to run into each other throughout the day.  This facilitates informal and random conversations among diverse team members and allows creative ideas and collaborations to be born.  I once had a client who wanted to close off an open space in their New York City offices; I struggled hard to convince them otherwise.  The company needed more private meeting rooms.  Moving out of their existing facility was not an option, nor was renting another floor, so the president of the company wanted to build elegant glass walls to enclose what in his opinion was wasted space.

My observation was quite different.  The open space, which offered an inviting round table nestled by a large staircase, was the only place in the office where different members of the product development team would spontaneously sit to discuss their projects.  Account managers would stop there after coming back from client meetings to share the latest developments about those clients and their projects.  In other words, it was the perfect spot for informal communication and feedback loops.  In the end, the precious open space was saved in spite of financial pressures.

How can your workspace benefit by creating places for accidental encounters or informal meetings?

 

Why Play Is Essential to Results

Startup Stock Photos

Startup Stock Photos

Imagine yourself driving to someone’s house for a surprise birthday party.  Every guest has been asked to arrive at a certain time to keep the surprise a surprise. You left home late. You’re in a hurry. You’re now focused on the road in order not to be late. You don’t want to miss the face of your friend completely surprised, between tears and laughter. You’re completely absorbed in one goal:  to get there as soon as possible. You don’t have “time” to notice the surroundings.  You’re all about the destination. There’s no real journey, because you’re not taking in what’s around.  And if someone asked you whether on your way over you saw a house under construction a mile away from your friend’s house, chances are you’d say that you had not seen it because you were too focused on trying to be on time.

Now imagine yourself this time driving along the same road.   The road goes through the Colorado Rockies.  You’re here on vacation.  This is the first time you’ve ever been in Colorado. It’s Sunday.  You don’t have to be anywhere at a particular time.  No real plan for the day besides reaching your next destination at some point, whenever you get there.  You set out early.  You have plenty of time ahead of you.  Chances are this you will enjoy the spectacular scenery, very aware of what’s around you; you’ll notice the particular light on that day, the colors of the mountains, the vegetation, and many other minute details.

Same road, same person, two totally different attitudes; one is about the destination (result): the other is about the journey (play).  So if we accept that creativity is essential in life in order to adapt to change and to keep evolving (whether as individuals or organizations), then we need to allow for and cater to the journey, the playfulness that defines the creative process.  Being obsessed with results leaves out the playful, imaginative dimension of life.  Our tendency is to focus too much on results, because our rational mind tells us that focusing on results is the best way to make good decisions.  This focus also feels more comfortable and gives us a sense of control over the situation we’re in.  This is why we tend to approach efficiency in a linear way.  Yet in a highly complex environment, linear efficiency is not the answer.

It’s really not about results and play being in opposition.  It’s about understanding the need for a collaborative synergy between play and results in order to reach a creative outcome. Obviously we need to get things done.  But without a balance between the two, we run the risk of either never getting anywhere or getting someplace but not being aware of the changes in our environment.  This is why it is important that in our approach to life, or a project, we keep a dynamic relationship between linear efficiency and the random nature of creativity.

3 Tips for Creating a Workplace Environment to Enhance Creativity

WLXPH20HUABecause creativity is such an important factor of success in business today, play should be part of every CEO’s mandate, and companies should be rated according to the level of playfulness in their culture in the same way as they are rated as a great place to work or as a socially responsible organization.  A number of practical steps can be followed to navigate this cultural shift towards play.

Think about what play looks like.  It is personal, engaging, and interactive.  It is often exuberant and messy.  It is filled with light, color, and sound.  When you think about play, you may instinctively think about a children’s playground or children’s toys.  Now, think about corporate offices, or, more specifically, corporate boardrooms.  There are lots of straight lines in boardrooms, (or perhaps an artistically, elegantly curved accent wall); there is typically an imposing table made from fine polished wood or sleek metal.  That table likely suggests a hierarchical seating arrangement that people intuitively understand: the boss will sit at the head of the table and the chief advisor will sit next to the boss or perhaps will anchor the other end.  The rest of the employees will fill in the sides of the table.  So, before the meeting even starts, everyone knows his or her relative importance.  And everyone knows that polite behavior is expected: sit up straight, papers stacked neatly in front of you, a pen at the ready, smartphone close by in case of an emergency.

These rigid boardrooms are where major strategic decisions are being made about  innovation and the future of our organizations.  They represent a very logical environment geared toward conscious conversations that will unfold in a very linear and efficient way.  They appeal to the 20 percent of our intelligence that lives in our conscious mind with its wealth of creative ideas, and the intelligence that we can reach through play.

Dr. Marian Cleeves Diamond, one of the world’s foremost neuro-anatomists, advocates the establishment of “playful environments.” I too believe that we need to create offices, boardrooms, and activities that engage our playful nature—a corporate sandbox or playground.  We are playful by nature and efficient by necessity.   So let’s embrace our nature, and less effort will be needed for the same, or better, results.  When we do this we can break through the mental barriers that are keeping us stuck. Certain corporations are already doing this.

 

Three key things that you can do to create a play-friendly atmosphere include:
-Allocating significant time in which employees are explicitly encouraged to play

-Creating, or giving employees access to, physical spaces that are conducive to play

-Giving employees implicit and explicit permission to “fail” or be “unproductive” in their pursuit of innovation.

 

Try these and notice how the implicit culture change affects your employees’ levels of creativity and innovation.

You Already Have All the Resources You Need to Innovate

pen-idea-bulb-paper-mediumPlay opens us up to the possibility that we don’t need more of anything—time, money, knowledge, and so on—in order to produce more.  It is a radical idea, especially in business, where we often hear the argument that budgets are limited and therefore the ability to innovate is limited.  How can you get the same result with half of the resources?  How is that possible?  It’s possible because human motivation is not linear; the way one person gets motivated is a complex function of many intertwined factors, which do not follow a linear continuum, but which can be greatly influenced by play.  When we tap into the part of people that responds to play and inspiration, we unleash possibilities and huge potential for new sources of motivation that we could not have predicted or accessed otherwise.  Thus when people are engaged in play, truly and deeply engaged, they lose track of time, they stop thinking about whether their paycheck is bigger today than it was yesterday, they form close and fruitful bonds with their playmates, they withstand discomfort and inconvenience, and more often than you might imagine, they create magic.  Play moves people into an optimistic frame of mind, a place where they are more adaptable to change and more likely to improvise, and where they begin to dance in the groove of life.  In that joyous groove, success and innovation become far more likely outcomes than they ever could be in an atmosphere of grinding unhappiness and perceived lack.

Take, for instance, a story of how dice games were invented, according to the ancient Greek historian Herodotus.  In pre-Roman times, 2,500 years ago, the kingdom of Lydia was suffering a famine that left it only able to feed half of its citizens.  The Lydian king invented a game—sheep knuckle dice—and established a policy that every other day, every person in the kingdom, would do nothing but play sheep knuckle dice.  They would not work, they would not just hang out, and they would not run errands for their grandma.  And they would not eat.  Such was the level of immersion the sheep knuckle dice provided that the people managed to survive an eighteen-year famine.

What does this tale reveal to us? It shows that the impact of play reaches far beyond the realm of reason.  It also tells us that the power of play is such that it can provide an effective distraction even from something as elemental as hunger.  Play is a strong catalyst for changing behavior, helping people shift perspective and refocus their energy to overcome hardship or challenging situations without necessarily increasing material resources or the number of team members.

Why Play is Essential in the Workplace

pexels-photo-61129Play is magical.  And profound.  Not only is it essential to our growth and development when we are children and a source of joy throughout our lives, but it is also a largely untapped channel for innovative ideas in the workplace.

Play is essential to the survival of organizations in a complex and fast-changing marketplace, as it is a key factor in creativity and agility.  I have used play to help people become more creative, deal with challenging emotions like self-consciousness or even fear, and regain energy, enthusiasm, and hope when their company was going through difficult times.  Play opens the doors to our deeper creative potential, helping us achieve change and implement innovative solutions.

To understand how play works, it’s important to understand what it is.  It’s also important to understand what it isn’t.  Play isn’t some reprehensible at-risk behavior that threatens to make slackers of us all.  Western culture, unfortunately, often sees it that way.  Play is perceived to be, at best, a child’s pastime, or an indulgence for the very wealthy or in the worst case, the hallmark of a slacker.  Certainly play does not come across as something that serious people in serious businesses should be doing on a daily basis.  In fact, play isn’t even necessarily perceived to be beneficial for our children.  It is often thought to be more of an at-risk behavior that prevents children from doing more important things.

Dr. Stuart Brown, head of the National Institute for Play, who has extensively researched the functions and purposes of play, believes that one way to overcome negative attitudes toward play is to offer skeptics a view of play that is closer to their comfort zone: the science of play.  He says, “Our experiences indicate the executives require sufficient immersion in the science of play before they understand and value it.  The intellectual and scientific basis of play can provide the understanding—and permission—to deploy new play-based practices in their organizations. But, they must also value the new practices: without a positive play ethic, the climate for innovation is spoken of as important, but is not acted upon.”

So what is play?  Is it the same as fun?  Sort of. The key ingredient in play is engagement: engagement within your own mind, with another person, or with an object. Play is always a dynamic experience.  Play is really about immersing oneself in a pleasurable activity for the sake of it, with no other particular intent or specific goal.  It can be about immersing oneself in reading a book, drawing, sculpting, or fixing a collector’s item such as an antique piece of furniture for the love of restoring a beautiful object.  Play can be experienced alone or in a group.  In business, observing people play, I have seen the energy in the room immediately become lighter and stronger.  Play creates new ways of interactions, allows a different type of bonding, encourages trust among team members, lowers inhibition, and facilitates the production of original ideas because people dare to speak up and express themselves more.

According to theorist and professor Johan Huizinga, play is “free activity standing quite consciously outside ‘ordinary’ life.” He also described it as being “‘not serious’ but at the same time absorbing the player intensely and utterly.”

The National Institute for Play defines play as “a state of being that is intensely pleasurable. It energizes and enlivens us.  It eases our burdens, renews a natural sense of optimism and opens us up to new possibilities.” They go on to note, “Scientists—neuroscientists, developmental biologists, psychologists, scientists from every point on the scientific compass—have recently begun viewing play as a profound biological process.” In other words, play is a core aspect of human nature.  As such, it needs to be an essential part of work in order to leverage all that people have to offer.  When play becomes a key component of a healthy corporate culture, it fosters positive thinking and creative imagination.

If we choose to leave our childish things behind, we not only deny our essential humanity but also cut ourselves off from a tremendous reservoir of creativity with the potential to make us happier and make us more effective contributors at work.

How to manage for creativity

creativityIt is a truism that the one thing that doesn’t change in life is change; we are constantly dealing with the unknown.  A decade immersed in the performing arts and cultural studies gave me a new perspective on how the modern world deals with change.  When directing or acting, I had to accept that great art is not about control.  It is about having discipline in the preparation and surrendering during the performance.  Management, at least the way I had experienced it, is about controlling the environment to ensure flawless execution and reach the expected results. Management is a powerful means to reach one’s ends, but my artistic journey made me realize that in the modern world, our fear of change and our inability to deal creatively with the unpredictability of change leads us to seek control over the process of life.  This means that although management should be about stabilizing our environment to facilitate the natural creative process belying any human activity, we attempt to control the process to secure the results we want; we do everything we can to eliminate the unknown, but in doing so we work against the creative nature of life.

In recent years, neuroscience research has revealed three key facts that may change forever the way we think about and approach creativity:

–       Instinct plays a leading role in complex decision making.

–       Eighty percent of our grey matter is dedicated to nonconscious thought.

–       Imaginative play is one of the most direct means of activating our creativity and problem-solving abilities.

These three discoveries open up unprecedented opportunities for progress, creativity, and efficiency if we only embrace the instinctual and unconscious aspects of the mind and the randomness and chaos of life.

The uncomfortable part of this is that we are not used to relying on instinct and the unconscious, and we are certainly not used to accepting randomness or chaos.  We are used to seeing life and reality as linear and logical when they aren’t.  Success in modern times mean making a leap from seeing the world as we think it operates to seeing how it really operates.  In reality both life and the whole of the human mind operate in a way that is closer to chaos than to linear order.

In my seminars at L’Oréal, SAP, and other companies, I often recount Edgar Allan Poe’s “A Descent into the Maelstrom,” a story that beautifully illustrates this aspect of chaos theory.  It describes how three brothers go out on their fishing boat only to be caught in “the most terrible hurricane that ever came out of the heavens.”  The storm drives their boat into a powerful whirlpool, the maelstrom of the title.  One brother is thrown overboard into the whirlpool and quickly carried under.  Another brother goes mad with terror. But the third brother is suddenly struck by the awesome beauty of the maelstrom.  With an inner calm he notices that some objects are being spun around at the top of the whirlpool rather than sucked into it.  Unable to convey this to his mad brother, he submits himself to the sea, clinging onto a barrel, and rides the maelstrom until it subsides and he is rescued.  In the meantime the mad brother, because he fights the chaos rather than submitting to it, drowns when their boat spirals down to the depths. Although the experience turns the surviving brother’s hair white and makes him look older than his age, it gives him a deep insight into the working of nature, and an enduring serenity.

I always remind participants that Poe’s story shows that the way each one of us chooses to handle confusion and chaos may have a huge impact on the final outcome for everybody.  Each brother acted his own way and by doing so chose his own final outcome.  In Poe’s story, when the third brother decides, in spite of his fear, to give up the fight with the maelstrom, he actually facilitates the organizing principle that creates all the marvels that have evolved in nature. In our minds, it brings reason, feeling, and instinct into balance, if only we have the wisdom to trust it and stop trying to override it.

Environments in Which Creativity Can Flourish

It is a truism that the one thing that doesn’t change in life is change; we are constantly dealing with the unknScreen Shot 2016-03-14 at 12.00.41 AMown. A decade immersed in the performing art and cultural studies gave me a new perspective on the how modern world deals with change. When directing or acting, I had to accept that great art is not about control. It is about having discipline in the preparation and surrendering during the performance. Management, at least the way I had experienced it, is about controlling the environment to ensure flawless execution and reach the expected results. Management is a powerful means to reach one’s ends, but my artistic journey made me realize that in the modern world, our fear of change and our inability to deal creatively with the unpredictability of change lead us to seek control over the process of life. This means that although management should be about stabilizing our environment to facilitate the natural creative process belying any human activity, we attempt to control the process to secure the results we want; we do everything we can to eliminate the unknown, but in doing so we work against the creative nature of life.

Excerpted from The Intuitive Compass, Jossey-Bass, 2011.

Playing while you work. The key to success?

Screen Shot 2016-01-17 at 10.47.41 PMThe following article about the work we do at The Human Company was published on the January 9, 2016 in the magazine L’Echo.

 “Disruption.” Such is the word that describes the powerful upheaval of the rules of the economic game, due to globalization and digital technologies. When the methods of the past don’t work anymore for the problems of the present, finding new keys to success becomes essential. Consultant Francis Cholle is working on just that.

 By Stéphanie Fontenoy

 French-American Francis Cholle, business consultant and founder of the consulting firm, The Human Company, presents us with his Intuitive Compass®, a true compass for innovation in the hands of business leaders to better navigate in this capricious economic weather. As in Edgar Allen Poe’s A Descent Into the Maelstrom, the one who will be saved is the one who will know how to use their intuitive intelligence in the face of the storm. How? By anchoring instinct to reason, so that “a non-rational logic” emerges, holding within new forms of conflict resolution and understanding of complexity. “Intuition is a homing instinct able to forage in areas where rationality would get lost,” explains the expert. His Intuitive Compass® is comprised of two axes: the North-South axis, which connects reason to instinct, and the East-West axis, the results and “play”. Through a quiz, each company can discover its position thanks to this “compass” and find new roads to explore. To create this model, Francis Cholle, a graduate from HEC, not only drew from his experience as an entrepreneur and business owner, but also from clinical psychology, the teaching of yoga and meditation, and operatic singing, fields that he practiced professionally, as well as many other areas of study and scientific research. His workshops or “Labs” have been taken on by several Fortune 500 companies, including L’Oréal, Estée Lauder, SAP-Business Objects, Bristol Myers Squibb, Hachette, Lagardère, Veolia and Ralph Lauren. He is the author of the bestseller L’Intelligence Intuitive (“To succeed in a different way”) and in English, of a book for leaders, The Intuitive Compass (Why the Best Decisions Balance Reason and Instinct).

You introduce the concept of play and techniques borrowed from the theater in your business workshops. Why?

Because the problems we need to solve today require solutions that we can’t access with traditional thinking strategies. It has been proven neurologically that play allows us to call upon layers of the brain where forms of intelligence only accessible through play, meditation, psychotropic drugs or dream reside. When we play, we are less in “self-control”, we are more open, more creative, and able to take more risks.

In what way is intuitive intelligence particularly important nowadays?

Because we have to realize that this “disruption” phenomenon that we are faced with now is not simply a passing phase to get through, but a new norm, a “new normal” that requires a fresh look at the world. We rediscover that change is really the only thing that never changes, whereas so far, we had a much more static vision of the world.

The models taught in business schools do not fit this new reality?

Things are changing everywhere, including in business schools. Nevertheless, I think students should get help rethinking their relationship with complexity: admit, on the one hand, that resolving complexity is a field where linear, logical and strategic ways of thinking are not adapted to the demands of “disruption”, and on the other hand, that the human race has never ceased to solve complex situations through hundreds and thousands of years, long before the rise of modern logic. It’s an innate aptitude of man that transcends culture and training, that we have access to at any given time. It’s this universal competence that I help leaders achieve in their companies, in a practical and concrete fashion, at the heart of new methods of management, change organization and realization, new approaches to their markets, their know-how and creation of value. It is what the next generation has to discover and learn to mobilize, in business and elsewhere.

Einstein said, “The intuitive mind is a sacred gift and the rational mind is a faithful servant.” You mention a Nobel Prize in Chemistry, Kary Mullis, who explains that his greatest discovery was made while he was driving, with an idle mind, far from his laboratory and research work. What does that tell us about intuition?

The IBM Global CEO study of 2010 revealed that close to two thirds of the leaders of small and large businesses, in 60 countries and 33 sectors, considered that creativity would become their most important skill during the next five years. In his latest book, Eric Schmidt, head of Google, explains that to face “disruption”, one has to rely more on good creative people than strategists. Other studies have showed that a large part of this creativity resides in our subconscious. We access it while we sleep, of course, but also through play or when our mind escapes the conscious straightjacket of rational thinking. I really like these words by a foundational scientist of quantum physics, Niels Bohr, “No, no, you are not thinking, you are only being logical!” It summarizes well the concept that thought is not limited to what we traditionally call logic, in science. Playing, like any other activity that allows us to disconnect from conscious logical thinking, therefore opens the door to creative intuition. The advantage of play is that it is an active mode that can easily be integrated inside work and collaboration processes. American medical researchers from the University of Washington used it a few years ago. In just three weeks, they obtained results they hadn’t been able to reach in ten years of research, by inviting non-scientist gamers to take part in an interactive game, Fold It.

During your Labs, you ask participants to remove their shoes. For what reason?

Shoes, just like ties or vests, are part of the prerogative of the professional “persona”, the character we build at work. By removing these accessories that contribute to the “persona”, we allow without any particular effort for the people present to be naturally more authentic, so they live less inside their heads and more inside their bodies, so they access what they feel more and their intellect less, and therefore access original creative information.

 Describe to us the play session you use to create this realization that another form of deeper and more creative intelligence lies dormant inside us.

The group must recreate the alphabet, from A to Z, with closed eyes, one letter at a time, following alphabetical order, but according to a random order of participation of each member in the group. The group is not allowed to agree on a specific strategy prior or during the exercise. Participants are only allowed to speak to say a letter. No one knows who will speak or when. If two people say a letter at the same time or if the alphabetical order is not respected, we start over from the beginning. I face the group with a complex situation for which there is no preconceived solution. The logical mind is powerless when it comes to solving this situation, naturally complex. Nonetheless, the logical mind is called upon to respect the alphabetical order. However, the group always ends up succeeding. This demonstrates to leading executives that there is another way to solve problems than that of logical and strategic thinking. Participants need to keep their rational intelligence active, but also let another way of thinking emerge, that of non-rational logic.

 What is the goal?

I want to recreate spaces and times where people function connected to each other on a very instinctive, universal, efficient level because it is beyond opinions, emotions and all expressions of separation. It’s a place that can give rise to a unanimity that could not be reached in another manner, and certainly not that fast, because we can always debate things forever. Culturally, we are very concerned with debating ideas. The goal is to reach a quality of relating to oneself and others that goes beyond the limits of the mental, rational and conscious mind, to accomplish a universal convergence that will open a previously unseen range of possibilities and reinvention. It’s a cathartic experience for each participant. Once this experience has been shared by the group, the executive committee for example, there emerges a sense of the possible and consensus. The quality of the interaction between the members of the group becomes completely different. New solutions appear and concrete actions can be decided upon. The next step is building precise and detailed action plans and allowing each participant to make these new solutions their own and become engaged in implementing them. Finally, the ultimate step is to establish these new practices in the daily life of the group and its participants. This requires support through time to fight individual and organizational inertias. Yet we manage, with time and particular care, to develop this new approach in a durable manner, and impress it on minds, work processes and thought patterns.

Your methodology is used by companies like L’Oréal, Lagardère, Estée Lauder Companies. Concretely, how does it work?

I worked recently with a subsidiary of a French multinational company in Japan, in the beauty industry. This group historically had difficulties breaking into the Japanese market. One of the problems is the adaptation of the company’s development model to the particularities of Japan, as much inside as outside the company. For example, the Japanese don’t deal with problems the way Westerners do. Their approach is contextual. The western way of thinking tends to face a problem straight on, like an arrow on a trajectory to its targeted objective, while Japanese people move forward progressively and according to a “hidden order” for the western mind. This is how they solve problems and lead projects. The alphabet game allowed the company’s executive committee to go beyond this very limiting cultural gap. It allowed the Japanese members of the executive committee to feel understood and the Westerners to better grasp the expectations of the Japanese. They managed to better work together and better overcome their challenges without having to understand all the nuances and differences of their respective managerial cultures. They’ve integrated the exercise and repeat it each time the committee meets, as if to find the same wavelength beyond their cultural differences. Once a group has perceived the depth and power of this process, they implement and use it. This allows them to immediately work better together and efficiently, rapidly, solve complex challenges born from the “disruption” they must face. The stakes and the speed of change are such that we have to learn new swift attitudes and new creative ways of thinking at the same time as we solve pressing issues.

Have you had results backed up by figures?

Yes, always. Our approach is built for that purpose. Most of my clients – companies with several billions in revenue and thousands of employees – like many companies today, are confronted with outdated business models, because of the global competition and digital newcomers, to the extent that some of them are experiencing losses. The reinvention of their business model was absolutely necessary. I’m thinking among others of Hachette Media (press) in the United States or Lagardère Unlimited (sports marketing) in Europe and Africa. In record time – less than a year – our approach allowed them to identify and implement the changes necessary, to get back on track with a viable business model, to regain considerable market shares and to reach a good level of profitability, in spite of a constantly changing competitive environment. “Disruption” doesn’t frighten them anymore. They are now equipped to face it.

Three Key Facts That Will Change the Way You Think About Creativity

Excerpted from Francis Cholle’s The Intuitive Compass, Jossey-BassScreen Shot 2015-12-13 at 10.26.32 PM

In recent years, neuroscience research has revealed three key facts that may change forever the way we think about and approach creativity:

– Instinct plays a leading role in complex decision making.

– Eighty percent of our grey matter is dedicated to nonconscious thought.

– Imaginative play is one of the most direct means of activating our creativity and problem-solving abilities

These three discoveries open up unprecedented opportunities for progress, creativity, and efficiency, if we only embrace the instinctual and unconscious aspects of the mind and the randomness and chaos of life.

The uncomfortable part of this is that we are not used to relying on instinct and the unconscious, and we are certainly not used to accepting randomness or chaos. We are used to seeing life and reality as linear and logical when they aren’t. Success in modern times mean making a leap from seeing the world as we think it operates to seeing how it really operates. In reality both life and the whole of the human mind operate in a way that is closer to chaos than to linear order.