This article is fantastic because it really captures the tension between reason and instinct that must be balanced in order to come up with brilliant marketing ideas. The hard core analytics are essential in getting to know your audience and what they respond to, and yet “There’s an intuitive art to striking a chord with people and making them want to associate with you.” We couldn’t have said it better ourselves.

http://www.forbes.com/sites/oracle/2014/04/11/keys-to-the-art-and-science-of-social-marketing/